Antoine A. | Founder & Managing Director of Segenic
18 Jul 2023 | Class: Partnerships | Category: Case Studies
Table of Contents
Abstract
This case study exemplifies the ironclad, airtight and isochronal disposition of our PAICC(vN) system which synergistically delivers qualified patients to our partner clinics, on full autopilot akin to molecular clockwork.
The central problem of this partner case was their inability to generate highly-qualified leads, and also convert them into actual paying customers.
Which is the exact reason why we developed the PAICC(vN) system in the first place.
It provides a fully managed and bespoke digital solution, that moves people from the very first point of interest, throughout the entire customer journey, qualifies and books them directly into our partner clinic’s calendar, and eventually converts them into happy paying patients.
The methodology employed was PAICCv6, being the most up-to-date version of our PAICC(vN) system at the time.
The duration was 3 months, or approx. 90 days in total.
The results were statistically significant (p-value ≤ 0.038) at 62 total prepaid appointments and a substantial true profit increase for our partner. Additionally, as a functional by-product, we positively augmented their online reputation and expanded their aggregate cyberspace presence.
Introduction
Both from our personal field observations and due to working with a myriad of independent private clinics over the years, we’ve discovered that they often find it difficult to close leads, generated through the customary digital mediums.
No matter how well-qualified those leads may be, the upstream bottleneck is usually multifold.
It’s a mixture of an incongruous mindset, a lack of a contemporary lead nurturing system, a lack of a peripheral and an internal lead qualification systems, plus the lack of an integrated digital patient infrastructure coupled with trained sales personnel.
Without these components in place, it’s not possible to automate the clinic’s workflow and generate asymmetrically efficient results.
Ergo, the central problem of this partner case was their inability to generate highly-qualified leads, and also convert them into actual paying customers.
As illustrated above, this is the industry norm, but in reality, private clinics are not necessarily at fault.
As we’ve stated in our other cases studies, the central objective of every private clinic is to deliver excellent treatment and support the patients throughout their journey.
Therefore, time and resources must be befittingly allocated in a ‘Pareto efficient’ way towards the quotidian operations of the clinic.
For this reason, we form symbiotic partnerships, where we fully handle and map out the business development hemisphere, i.e. implement, manage and oversee all technicalities via our advanced PAICC(vN) system.
And our partner clinic controls the vicinal hemisphere, consisting of service delivery, treatment and patient fulfilment.
Partner Case
Our partner, to whom this case study is dedicated, is an assorted private clinic offering heterogeneous treatments ranging from longevity and wellness protocols to PRP injections and vitamin infusions.
Clinics which provide a wide range of therapeutics, besides benefiting from economies of scope by default, can also benefit from implementing strategic offer rotations, thus minimising target audience fatigue.
However, creating and managing such campaigns, can be both very labour and resource intensive. They necessitate ample empirical split-testing, radical open-mindedness, dispassionate data analysis, supervising not one but a sundry of concurrent sales funnels, and other ad hoc subtleties.
Of course, this is nothing our PAICC(vN) system cannot handle. In fact, we’ve specifically developed it to excel and thrive in such scenarios. But our partner clinic must also understand the importance of undeviating from the scientific paradigm in order to cooperate efficiently.
We’ve already been working with our partner for nearly a year, delivering results consistently. Such relationship length, is the ideal substratum on which we can build and run a strategic offer rotation campaign.
The methodology employed was PAICCv6, being the most up-to-date version of our PAICC(vN) system at the time.
The duration was 3 months, or approx. 90 days in total.
The results were statistically significant (p-value ≤ 0.038) at 62 total prepaid appointments and a substantial true profit increase for our partner. Additionally, as a functional by-product, we positively augmented their online reputation and expanded their aggregate cyberspace presence.
Objectives
The primary objective was to acquire brand-new patients, with undisclosed to this case study demographic parameters, each month while boosting their retention rate.
Moreover, we reached a mutual understanding that pursuing complementary expansion objectives, including fortifying our partner’s digital standing and enlarging their virtual sphere of influence, would prove to be lucrative undertakings with long-term benefits that accrue over time.
We meticulously forecasted their potential profits, and aligned them with our purely performance-based pricing structure, in a way which creates a categoric win-win-win scenario.
As with all of our converging PAICC(vN) campaigns, the patient wins first because they’re getting efficacious therapeutics. Our client wins second as they are getting new patients, making more sales and saving an inordinate amount of time due to the autopilot nature of our PAICC(vN) system itself. And we win at the end by taking a small percentage of our client’s profit.
In conformity with our internal, target-setting protocols, we quantified the mutual weekly and monthly goals, injected 100-octane fuel into the PAICC(vN) system, metaphorically, and began executing upon our digital strategy, the specifics of which will remain undisclosed to this case study.
Methodology
Our patent-pending PAICC(vN) system, follows a rolling-release protocol, i.e. it is subject to regular, incremental updates, and at isochronous intervals, significant codebase and infrastructural advancements.
At the outset of this case study, the most up-to-date version of our system was PAICCv6. Therefore, that was the methodology employed to rapidly deliver the herein mentioned results.
The PAICC(vN) system, as explained in other parts of our website, is a finely-tuned multipronged, machine which merges both people and software together, to deliver factually unparalleled results.
A truly inimitable mechanism, which from our partners’ point of view, brings new qualified patients to their door, each month, on full autopilot. In parallel, it provides a vivid panoptic view of the entire customer journey, from the very first point of interest to the closing sale.
We’ve been building and improving upon the PAICC(vN) system for the best part of the last 4 years. And the latest version is always markedly better than past releases. Hence, our partners perpetually benefit from an evermore lean, effective and powerful, patient-procuring experience.
Outcomes
The results were statistically significant (p-value ≤ 0.038) at 62 total prepaid appointments, equalling an average of 20.6 per month, and a substantial true profit increase for our partner.
The show-up rate was approx. 96%. And an undisclosed number of patients, were upsold to higher forms of treatment.
These results were mediated by the latest iteration (at the time) of our rolling-release PAICCv6 system, with which we harnessed untapped blue oceans within Google & YouTube to completely eclipse our partner’s competition.
The macro objectives and ancillary goals, defined in the section above, were closely interlinked with PAICCv6 as to provide a clear and tangible path to success and prevent inadvertent veering off course.
All of this was achieved with a marginal upfront investment, also known as ‘kinetic quota’ which covered the PAICCv6 operational costs, plus a profit-share scheme.
Inferring from the partial patient tracer image above, each patient was double-qualified and registered into our database. After being contacted by our coordinators, the patients got their questions answered, doubts disarmed and were booked directly into our partner’s calendar.
And since our partner is extremely cooperative with the feedback they provide, we’re able to continuously monitor these patients.
And based on their detailed profiles, we can nurture them accordingly in order to help alleviate their problems faster and also ethically persuade them to become recurring customers.
Conclusion
This case study serves as a compelling testament to the exceptional efficacy, transformative potential and pinpoint precision of our PAICC(vN) system. Developed specifically to address the common challenge faced by private clinics in generating highly-qualified leads and converting them into paying customers.
By adhering to the scientific paradigm, we invariably delivered statistically significant results (p-value ≤ 0.038) at 62 prepaid appointments, equalling an average of 20.6 per month, and a substantial true profit increase.
Moreover, the harmonious relationship we’ve cultivated with our partner clinic, built on a foundation of mutual trust and superior performance, has allowed us to explore complementary expansion objectives and fortify their digital standing.
Our patent-pending PAICC(vN) system, which is perennially evolving through rolling releases and iterative improvements, remains unrivalled in its ability to deliver qualified patients on autopilot while providing a panoptic view of the customer journey.
Over the course of multiple years, we’ve refined and perfected this system, ensuring that our partners benefit from an evermore lean, effective and powerful, patient-procuring experience.
