Antoine A. | Founder & Managing Director of Segenic
24 Sep 2023 | Class: Partnerships | Category: Case Studies
Table of Contents
Abstract
This case study elucidates the ‘hypersonic’ success of one of our partner clinics, which specialises in sports and injury rehabilitation and offers PRP, Stem Cells, and other proprietary regenerative treatments.
During our preliminary discussions with the clinic’s management team, we uncovered that they’ve been accumulating digital assets over the years, which were vastly underused and in parts even mishandled.
For this reason, we decided to launch a bespoke, confluent ‘contact renascence’ campaign.
The methodology employed was PAICCv6, being the most up-to-date version of our PAICC(vN) system at the time.
The duration was 6 months, or approx. 180 days in total.
The result was statistically significant (p-value ≤ 0.023) at £107,642.00 in ROI (expressed as a monetary amount) with £0 ad spend, and only a marginal upfront investment. Additionally, we increased patient trust and overall awareness of novel, non-conventional treatments.
Introduction
At the inception point of each partnership, we always look for high-leverage ways to rapidly gain momentum and quickly increase sales.
And from our field observations thus far, it’s broadly the case that private clinics do not possess optimal digital hygiene.
This statement, of course, is predicated on a foundation of care and respect.
But they do not know how to properly collect, store and nurture the incoming leads and patient info.
And admittedly, why should they?
The cardinal objective of every private clinic is to deliver excellent treatment and support the patients throughout their journey.
Therefore, time and resources must be befittingly allocated in a ‘Pareto efficient’ way towards the quotidian operations of the clinic.
For this reason, we form symbiotic partnerships, where we fully handle and map out the business development hemisphere, i.e. implement, manage and oversee all technicalities via our advanced PAICC(vN) system.
And our partner clinic controls the vicinal hemisphere, consisting of service delivery, treatment and patient fulfilment.
Partner Case
Our partner, to whom this case study is dedicated, specialises in sports and injury rehabilitation and offers PRP, Stem Cells, and other proprietary regenerative treatments.
Such relatively novel therapeutics, with unique mechanisms of action (MoA), are beginning to unequivocally mould the vanguard of regenerative medicine.
And deservingly so.
Not only is there a substantial body of empirical evidence backing the efficacy, but anecdotally, over the years and through our partners, we’ve seen ‘near-miraculous’ healing in patients, who’ve otherwise been told their pain and dysfunction cannot be cured.
Knowing the potency and utility of said treatments, we began discussing the most efficient route to growth with the clinic’s management team.
Immediately, we uncovered that they’ve been accumulating digital assets over the years, which were vastly underused and in parts even mishandled.
For this reason, we decided to begin our partnership with a confluent, ‘contact renascence’ campaign.
The methodology employed was PAICCv6, being the most up-to-date version of our PAICC(vN) system at the time.
The duration was 6 months, or approx. 180 days in total.
The result was statistically significant (p-value ≤ 0.023) at £107,642.00 in ROI (expressed as a monetary amount) with £0 ad spend, and only a marginal upfront investment. Additionally, we increased patient trust and overall awareness of novel, non-conventional treatments.
Objectives
The overarching objective of our partner clinic, was to get new qualified patients each month and increase their retention rate.
Additionally, we both agreed that ancillary growth targets, such as augmenting their online reputation and expanding their aggregate cyberspace presence are worthwhile pursuits which will yield cumulative dividends in due course.
We meticulously forecasted their potential profits, and aligned them with our purely performance-based pricing structure, in a way which creates a categoric win-win-win scenario.
The patient wins first because they’re getting efficacious therapeutics, our client wins second as they are getting new patients, making more sales and saving an inordinate amount of time due to the autopilot nature of our PAICC(vN) system, and we win at the end by taking a small percentage of our client’s profit.
We quantified the weekly and monthly goals accordingly and began integrating our partner clinic’s existing data set into our PAICCv6 system.
Methodology
Our patent-pending PAICC(vN) system, follows a rolling-release protocol, i.e. it is subject to regular, incremental updates, and at isochronous intervals, significant codebase and infrastructural advancements.
At the outset of this case study, the most up-to-date version of our system was PAICCv6. Therefore, that was the methodology employed to rapidly deliver the herein mentioned results.
The PAICC(vN) system, as explained in other parts of our website, is a finely-tuned multipronged, machine which merges both people and software together, to deliver factually unparalleled results.
A truly inimitable mechanism, which from our partners’ point of view, brings new qualified patients to their door, each month, on full autopilot. In parallel, it provides a vivid panoptic view of the entire customer journey, from the very first point of interest to the closing sale.
We’ve been building and improving upon the PAICC(vN) system for the best part of the last 4 years. And the latest version is always markedly better than past releases. Hence, our partners perpetually benefit from an evermore lean, effective and powerful, patient-procuring experience.
Outcomes
The results were statistically significant (p-value ≤ 0.023) at £107,642.00 in ROI (expressed as a monetary amount) with £0 ad spend for the total timeframe of 6 months or approx. 180 days.
Equalling an average of £17,940 in ROI per month.
Additionally, we increased patient trust and overall awareness of novel, non-conventional treatments.
Everything was mediated by a bespoke, confluent ‘contact renascence’ campaign tailored specifically to the strengths of our partner clinic.
Such campaigns utilise our partner’s existing data sets and digital assets, which we further curate and feed into our PAICCv6 system.
The macro objectives and ancillary goals, defined in the section above, were closely interlinked with PAICCv6 as to provide a clear and tangible path to success and prevent inadvertent veering off course.
All of this was achieved with £0 ad spend and only a marginal upfront
investment, also known as a ‘kinetic quota’ (i.e. petrol charge) needed to run the PAICC(vN) system.
Inferring from the total revenue report, the month-to-month sales ebb and flow ostensibly, but the overall trajectory over a 180-day period, is overtly trending upwards. These findings are largely in line with the outcomes of most other ‘contact renascence’ campaigns that we’ve run since the genesis of PAICC(vN).
Evidently, the law of averages dictates that such results shape the statistical median of our PAICC(vN) system, and all future clients should expect similar, or better outcomes.
However, it’s important to note, that the ‘contact renascence’ strategy is highly contingent upon our partner’s existing data set quality and quantity.
As our relationship advances, we’ll help you develop and grow your digital assets and your personal data cluster. We’ll merge and transform them into a genuine cyber chef-d’oeuvre which will bring you recurring sales in perpetuity.
But since the ‘contact renascence’ campaign is a strategy we employ at the beginning of our partnership, we can only leverage what the clinic has developed prior to us working together.
Conclusion
This case study exemplifies how the proper utilisation of already existing, but mishandled digital assets, can be leveraged to produce a sudden, powerful upsurge in sales and revenue.
Such bespoke, confluent ‘contact renascence’ campaigns are largely contingent upon the existing data set and digital assets of our partner clinic.
Consequently, results will vary.
However, as our relationship advances, we’ll help you develop and grow your digital assets and your personal data cluster. We’ll merge and transform them into a genuine cyber chef-d’oeuvre which will bring you recurring sales in perpetuity.
Therefore, if at the outset of our partnership, you don’t have such pre-existing assets, do not be alarmed. We shall collaboratively assemble them, as we progress on our journey, while concurrently harnessing alternative, equally potent frameworks to generate new patients, each month on full autopilot.
